Learn. Build. Unite.

Event for better future based on knowledge and technology

  • 4-5 October, Sofia, Bulgaria
  • SEC, Paradise Center

Learn. Build. Unite.

Event for better future based on knowledge and technology

  • 4-5 October, Sofia, Bulgaria
  • SEC, Paradise Center

About Us


Join the event
where YOU are
in focus

After a hugely successful first edition in 2018, for the second consecutive year, the SOFT UNIT CONFERENCE meets people looking for personal and professional development with the business and its needs and gives practical case studies that allow you to look for the best units.
This year’s topics are: Software Development, Digital Marketing, Design & Creative, FinTech & Blockchain



Our mission

Stay here
your story

We gather individuals and companies driving the change and creating opportunities for all of us to stay and work in Bulgaria.

Event program

Conference Program
  • Day One
    4 October
  • Day Two
    5 October
Coming soon
  • Hall
  • Hall
  • Workshops


Thomas Herrmann
Thomas Herrmann joined Bosch in 1996 as a project lead for automotive safety solutions. For several years, he occupied various leading positions within Bosch in the automotive and energy areas. Following his passion for connected devices and solutions, Thomas joined Bosch Software Innovations in July 2016. He is now supervising sales of the Bosch IoT Suite and marketing.
Ivaylo Penchev
Ivaylo Penchev is a serial entrepreneur. He has founded and is actively involved in a number of companies – Walltopia, Funtopia , Auxionize, Extrapack, HRT, CompositeX. The corporate culture Ivaylo stands for is very entrepreneurial, striving at developing his management team to have high level of responsibility and proactiveness.
Marina Shideroff
Marina Shideroff is the Founder and Chief Design Officer of Fram Creative Solutions. Over the past 3 years, she and her team have helped more than 100 companies grow their digital presence, improve sales results, and boost customer satisfaction. Marina’s main areas of expertise lie in UX/UI for digital products and web design. Her portfolio features projects for international brands like Coca-Cola, Fadata & Bayer as well as starting new ventures in the FinTech, MedTech & AgroTech sectors.
Dimitar Savov
Dimitar is one of the founders and the head of the marketing team in Startup Masters. He has 15 years of experience as a digital marketer with campaigns in over 65 different countries that have generated over $375 000 000 in revenue for his clients. He has created several innovative concepts in the digital marketing field like "Love Marketing" & "The Digital Performance Marketing Wheel
Daniel Mitev
"Daniel is a Senior Product Designer with 10 years of experience in the field. Gone through almost every aspect of design, he specializes in the creation of user-friendly software. Being a part of various projects including 4 start-ups, Daniel has gained the knowledge and the skill set needed to work on the highest level."
Blagovest Belev
Blagovest Belev is the founder of the first cryptocurrency investment fund in Bulgaria - BlockChain.bg, co-founder of Tavex Gold&Exchange and one of the founding members of the Bulgarian Bitcoin Association. He is a crypto investor and activist since 2013 and organized the first bitcoin conference in Bulgaria - CoinWisdom. Blagovest holds a BA degree in Economics and Business Administration from the American University in Bulgaria. Twitter - @bbelev LinkedIn - Blagovest Belev
Simeon Emanuilov
Simeon is a Senior SEO specialist and programmer with years of experience. Simeon Emanuilov has over seven years of experience in web programming, developing different solutions for online stores and websites. His professional interests are in the field of technical SEO, process automation and processing of large amounts of information with Python and R. He is also involved in the development of useful SEO tools that facilitate the analysis process. He is a speaker of specific events in Bulgaria, some of which are: SoftUni SEO Training, SoftUni Analytics Course, OA Conf, Indit BlackHat Conference, and others. In the past three years, he has been working as a SEO specialist at Netpeak, one of the largest online marketing agencies in Eastern Europe. Main directions of agency work: site optimization and online advertising. There he works on some of the biggest Bulgarian websites, online stores and news portals.
Georgi Malchev
Georgi Malchev has over 19 years of experience in management and marketing – as a management consultant, manager, in a corporate finance boutique, COO, director business development and board member to holding companies in the services and investment industry. Currently, Georgi is the Managing Partner of Xplora.bg – integrated digital marketing agency. Clients for their entire digital marketing are over 50 multinational and local companies, ranging from FMCG, through industrial products to financial services. Among the clients of the agency are Schneider Electric for Bulgaria and Israel, as well as Nedelya, Medix, Rice Up and Iuvo for Bulgaria and abroad, and companies as Acer, Toyota, Easy credit, Danone, Viessmann for Bulgaria. Board member to IAB Bulgaria. Marketing and advertising professor at New Bulgarian University, University for World and National Economy, Softuni Digital.
Konstantin Dankov
Svetlin Nakov
Martin Voynov
Nikolay Kostov
Nikolay Kostov works as a Solutions Architect at ZenCodeo. He was involved with the Telerik Academy’s trainings for more than five years, now he is giving lectures at SoftUni and at different events. He studied at the Faculty of Mathematics and Informatics at the Sofia University and currently he is finishing his master’s degree at New Bulgarian University. Niki is a Microsoft Certified Trainer for several years now. He is a winner of the award “Student of the Year” and also part of the “30 under 30” of the Forbes Bulgaria Magazine. For many years, Nikolay has participated in a number of High School and University Olympiads and contests in Informatics and Informational Technologies. He has rich experience in designing and developing web applications, algorithmic programming, security and the cloud technologies. Niki’s personal blog can be found at http://nikolay.it/.
Gennadiy Vorobyov
Danail Marinov
He is UI/UX and product designer with a keen interest in the field of branding, product development, and entrepreneurship. Apart from his position as a UX architect at Infragistics, he is helping companies build their web presence using Wordpress (e.g., Hire Heroes website design is one of my WP projects), consulting startups about their digital products UI/UX and building brand identity for tech companies and startups. He has previous experience in advertising, brand agencies, startups in Bulgaria and Netherland and IT companies. Currently a member of 9 Academy, Season 6 and participant in Erasmus for Young Entrepreneurs Program in 2016.
Anton Petrov
Anton Petrov is in the Graphic design and DTP for more than 20 years. Devoted Adobe evangelist, DTP specialist and JS developer. Lecturer in SoftUni Creative. Founder of InBar scripts - JS development for Adobe applications.
Vassilena Valchanova
Vassilena is an independent marketing consultant, trainer, and speaker. She has more than 10 years of experience in digital communications. Her expertise covers marketing strategy, content marketing, and measurement, in different industries - mainly consumer electronics, e-commerce, and SaaS.
Stamo Petkov
Stamo Petkov has been professionally engaged in programming for more than 15 years. He has gone through a variety of technologies – BASIC, Pascal, Object Pascal, PHP, and I finally discovered .NET and C #. He always strives to learn new and exciting things. He wants to believe that he could manage to convey a bit of this aspiration to the people he talks to. He has been a lecturer in JavaScript and Software Architectures in the InfoStart initiative, led C # Basics and ASP.NET MVC courses in Softuni, as well as several classes at the New Bulgarian University, Stamo has lectured at various conferences and events in the field of software technologies. His current position as head of Microsoft Technology department at Information Services Plc. and his goal is to work for a more able and committed community of developers in Bulgaria.
Ivan Yonkov
Ivan Yonkov has a longstanding experience in software development, delivery, and quality control. He has also been a technical trainer and project lead for many years. For the last of them he has been involved around the JVM technological stack (Java, Scala, Kotlin) as well as his first love – PHP. Ivan is former Training Director of Software University, and now he is a Training Consultant and a Technical Trainer in the Java direction. Mainly he is CEO at the technological startup Codexio and a CTO at the blockchain based project LockTrip.
Angel Iskrev
Angel Iskrev is a Creative Director at proof. (a creative agency based in Sofia, Bulgaria). He has over eight years of experience in developing digital communications solutions in Bulgaria and abroad. He has worked for brands like Telenor Hungary, Telenor Bulgaria, Mtel, Apples Thief, Absolut Vodka, Stolichno, McDonald’s, Somersby and many others. Over the past three years, the projects he has been involved in have won over 50 awards from FARA, Effie, IAB Mixx Awards, Forbes E-volution and BAPRA Bright Awards. In his spare time, he is a commentator at Eurosport and has recently been a voiceover. He loves Juventus, mountains, his balcony, and ouzo on the rocks and grapefruit fresh.
Ivaylo Kenov
Ivailo Kenov is in the top 150 of C # developers worldwide on the Open Source ranking of the Git Awards. He is the creator of MyTested ASP.NET, which has more than 900,000 NuGet downloads and has lectured more than 2,000 people at Telerik Academy and SoftUni.
Milen Radkov
Milen Radkov is Founder and CEO of hack - Blockchain Development and Consulting. Milen is a blockchain developer and enthusiast, software engineer and entrepreneur. He is a founder of several software companies, the most successful of which is hack - a rapidly growing software company with main focus on developing products and consulting in the blockchain technology space and complex software systems. The company operates on a world scale level and has extensive experience in developing blockchain projects, smart contracts, and services for startups and enterprises. Milen is also the organizer of several blockchain related technological meetups in Bulgaria - Blockchain Developers Meetup - a monthly meetup for developers, where every developer or enthusiast could freely join and participate in the events and workshops, receiving and sharing knowledge in the blockchain technology space, and Polkadot Sofia meetup. He is an Ambassador for Gitcoin - Ethereum based decentralized platform for software engineering gigs, and technology advisor for the WeiDex - the first Bulgarian decentralized exchange - which is aiming to provide additional privacy, security, and freedom to the end user. Milen has lots of development experience as a web and mobile developer and software programmer. He has extensive knowledge and deep understanding in blockchain technology, DLT (Distributed Ledger Technologies) and peer-2-peer networks. Privacy advocate and a huge fan of Zero-Knowledge Proofs.

Grab your ticket

  • After Party

    • Days


    15 BGN

    • Admission to the official After Party of the conference
  • Super Early Bird

    • Days
    • Speakers


    30 BGN

    • Full Pass for 2 days conference
    • Admission to all Keynote, Panel and Workshop sessions
    • Admission to the commercial exhibition
    • Admission to the Networking areas
    • Congress Printed Materials
    • Refreshments during coffee breaks as specified in the program
  • VIP Full Pass

    • Days
    • Speakers


    120 BGN

    • Special invitation for VIP Speaker’s dinner
    • After Party Pass
    • Full Pass for 2 days conference
    • Admission to all Keynote, Panel and Workshop sessions
    • Admission to the commercial exhibition
    • Admission to the Networking areas
    • Congress Printed Materials
    • Refreshments during coffee breaks as specified in the program

See what happened

Keynote & Workshop sessions 28-29.09.2018 / 89 Photos

Аfter Party 29.09.2018 / 52 Photos

Expo & Networking 28-29.09.2018 / 25 Photos

Keynote & Workshop sessions

Аfter Party

Expo & Networking

Venue location

Get in touch